Google PPC Advertising Management
Getting targeted website visitors is no longer difficult to do. The internet has made it easy for small businesses to get paid visitors to a website by simply paying for traffic.
Google PPC (pay per click) is a strategy in which you can bid on customer relevant keywords in the search engines. Google PPC is a great tool to use when done effectively because:
- SEO takes time… Your organic SEO strategy might not have kicked in yet
- Your Local SEO area may be very competitive
- You want to bid on additional keywords or a competitors brand name
By running Google PPC ads, you can get clicks to your website by paying a small fee per keyword.
Here is how it works…
Say you’re a dentist in Clapham and someone types in “Dentist Clapham” into Google.
With Google PPC ads, your listing appears at the top of the result as a “sponsored ad” and the user clicks on your result
Your business pays for the click and you now have a chance to convert that website visitor into a customer.
Although this may sound easy, it is extensive management if you want a highly optimised PPC campaign. This is why we recommend letting the pros manage your local PPC campaign.
PPC campaigns require continuous optimisation as bid prices change from day-to-day. SEO Pages as a digital marketing agency bids on the keywords for you after doing extensive research on your competitors and checking to see for which terms they are bidding.
Generally, we recommend nothing less than a £1,500 per month Google Ads budget for a small business.
Unlike our SEO pricing, our PPC pricing is completely dependant on your Google Ads budget.
You may be wondering how can you determine your Google Ads budget? We recommend starting by checking to see what your competitors are spending and go from there.
If you want to request a free audit of your competitors Google Ads campaign strategy, start by contacting us today.